Privacy Policy

1. Introduction

Welcome to Merton Consulting. Your privacy is important to us, and we are committed to protecting your personal data. This policy outlines how we collect, use, and safeguard your information in compliance with the General Data Protection Regulation (GDPR) and other applicable laws.  

2. Legal Basis for Data Processing 

We process your personal data based on one or more of the following legal grounds:  

• Consent: When you provide explicit permission, such as signing up for a newsletter.  
• Contractual Necessity: To fulfil our obligations when you engage with our services.  
• Legitimate Interests: For purposes like website improvement, security, and customer support.  

3. Information We Collect

We may collect the following types of data:  

• Personal Information: Name, email, phone number (when voluntarily provided).  
• Usage Data: IP address, browser type, pages visited, and interaction details.  
• Cookies & Tracking Technologies: Used to enhance site functionality and analytics.  

4. How We Use Your Information

We use your data to:  

• Provide and improve our services.  
• Communicate with you and respond to inquiries.  
• Analyse site traffic and optimise performance.  
• Ensure compliance with legal obligations.  

5. Data Retention Policy

We retain personal data only for as long as necessary to fulfil its intended purpose. When no longer required, we securely delete or anonymise it in compliance with GDPR.  

6. Data Sharing & Security

• We never sell your personal data.  
• Data may be shared with trusted third-party providers who help operate our website (e.g., payment processors, analytics services).  
• We implement industry-standard security measures to protect your data from unauthorised access.  

7. Your Rights Under GDPR 

You have the following rights concerning your personal data:  

• Right to Access: Request information on the data we hold about you.  
• Right to Correction: Rectify inaccurate or incomplete personal data.  
• Right to Deletion: Request deletion of your data under certain conditions.  
• Right to Object: Opt out of data processing for marketing or other purposes.  
• Right to Portability: Request transfer of your data to another service provider.  
• Right to Withdraw Consent: Change your privacy preferences at any time.  

8. International Data Transfers

If your data is processed outside the UK/EU, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your rights.  

9. Cookies & Tracking Technologies

We use cookies to enhance user experience. You can manage cookie preferences via your browser settings or our cookie consent tool.  

10. Complaints & Contact Information

If you have concerns about our data practices, you have the right to lodge a complaint with the UK’s Information Commissioner’s Office (ICO) or your local data protection authority.  

For privacy-related inquiries, contact us at info@merton-consulting.com